Should I Bother with Mobile Marketing?

Have you ever wondered whether or not your mobile marketing campaigns are worth the time and effort you spend on them? There's no denying that they're cost effective, but are they getting the kind of results you hoped for? Should you try something else instead?

Before you abandon your mobile marketing efforts for good, consider this. The team at App Geeks found that in 2015, 92% of adults had a mobile phone. Fast-forward to this year, and the evidence in favor of mobile becomes even more compelling: 55.79% of web searches were conducted through a mobile device.

There are several other similar statistics in the infographic below, so we won't go into those right now. We've shared a copy down below so that you can see for yourself.

It won't take long to read through, but don't let that fool you—it's packed with information. What's nice about its format is that it is all pure facts. There's no airy-fairy, flowery prose to wade through either.

Considering the medium they're talking about, this makes sense. After all, with mobile marketing, you need to get your message across quickly and succinctly. There are places to publish a novel, but this isn't one of them.

What's also interesting with the research they conducted is that they looked at case studies of how companies used this form of advertising. So you get the statistics proving why you should look into it, as well as the practical examples of it in action.

But why are we still talking about this? You want to check out the infographic, don't you? So here you are—enjoy. And don't forget to leave us a note if you want to see more posts like this one.